{"product_id":"lightweight-tubing-mascara-for-mature-lashes","title":"Clump-Free Mascara - For Mature Lashes","description":"\u003cdiv id=\"elivue-mascara-story\" style=\"font-size:16px;line-height:1.65;color:#352d3c;overflow-wrap:break-word;\"\u003e\n\u003cdiv style=\"padding:22px 18px;background:#f6f1fa;border-radius:14px;margin-bottom:28px;\"\u003e\n\u003ch2 style=\"font-size:27px;line-height:1.25;margin:0 0 12px;\"\u003e5 reasons why this mascara completely transforms mature eyelashes\u003c\/h2\u003e\n\u003cp style=\"margin:0 0 18px;\"\u003eSwitch to the only mascara that is truly made for mature lashes.\u003c\/p\u003e\n\u003cimg alt=\"Elivue intense black tubing mascara for mature lashes\" height=\"1254\" loading=\"lazy\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0710\/3230\/7868\/files\/06_b56a227f-bfe3-4640-a615-e0ec6ac7e502.webp?v=1792915387\" style=\"width:100%;height:auto;display:block;border-radius:12px;\" width=\"1254\"\u003e\n\u003c\/div\u003e\n\u003csection data-lash-reason=\"1\" style=\"padding:22px 0;border-bottom:1px solid #e6dced;\"\u003e\u003ch2 style=\"font-size:24px;line-height:1.3;margin:0 0 14px;\"\u003e\n\u003cspan style=\"display:inline-block;color:#806093;font-size:13px;font-weight:700;letter-spacing:2px;vertical-align:2px;margin-right:6px;\"\u003e01\u003c\/span\u003e Long, full and youthful eyelashes – after just one coat!\u003c\/h2\u003e\n\u003cfigure style=\"margin:0 0 18px;\"\u003e\u003cimg alt=\"Before and after two coats of Elivue tubing mascara on mature lashes\" height=\"1254\" loading=\"lazy\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0710\/3230\/7868\/files\/02_8cd701bc-c7e9-40bf-a8f8-bb8730d0b2bc.webp?v=1792915387\" style=\"width:100%;height:auto;display:block;border-radius:12px;\" width=\"1254\"\u003e\u003cfigcaption style=\"font-size:13px;color:#665b70;margin-top:8px;\"\u003eBefore and after two coats. Results vary with natural lashes and application.\u003c\/figcaption\u003e\u003c\/figure\u003e\u003cul style=\"padding-left:22px;\"\u003e\n\u003cli style=\"margin-bottom:8px;\"\u003eAt least 3x more length and volume\u003c\/li\u003e\n\u003cli style=\"margin-bottom:8px;\"\u003eEyelash extension effect\u003c\/li\u003e\n\u003cli style=\"margin-bottom:8px;\"\u003eQuick and easy to apply\u003c\/li\u003e\n\u003cli style=\"margin-bottom:8px;\"\u003eLasts up to 3x longer\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/section\u003e\u003csection data-lash-reason=\"2\" style=\"padding:22px 0;border-bottom:1px solid #e6dced;\"\u003e\u003ch2 style=\"font-size:24px;line-height:1.3;margin:0 0 14px;\"\u003e\n\u003cspan style=\"display:inline-block;color:#806093;font-size:13px;font-weight:700;letter-spacing:2px;vertical-align:2px;margin-right:6px;\"\u003e02\u003c\/span\u003e Your eyelashes even grow while you wear them.\u003c\/h2\u003e\n\u003cfigure style=\"margin:0 0 18px;\"\u003e\u003cimg alt=\"Before and after using Elivue mascara for longer, thicker looking lashes\" height=\"1254\" loading=\"lazy\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0710\/3230\/7868\/files\/elivue-mascara-detail-21.jpg?v=1792921968\" style=\"width:100%;height:auto;display:block;border-radius:12px;\" width=\"1254\"\u003e\u003cfigcaption style=\"font-size:13px;color:#665b70;margin-top:8px;\"\u003eThe tubing formula wraps each lash and lifts it away from the skin.\u003c\/figcaption\u003e\u003c\/figure\u003e\u003cul style=\"padding-left:22px;\"\u003e\n\u003cli style=\"margin-bottom:8px;\"\u003eRepairs, maintains, and promotes growth\u003c\/li\u003e\n\u003cli style=\"margin-bottom:8px;\"\u003eNatural, healthy ingredients\u003c\/li\u003e\n\u003cli style=\"margin-bottom:8px;\"\u003eNo harmful chemicals\u003c\/li\u003e\n\u003cli style=\"margin-bottom:8px;\"\u003eResults after 4 weeks\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/section\u003e\u003csection data-lash-reason=\"3\" style=\"padding:22px 0;border-bottom:1px solid #e6dced;\"\u003e\u003ch2 style=\"font-size:24px;line-height:1.3;margin:0 0 14px;\"\u003e\n\u003cspan style=\"display:inline-block;color:#806093;font-size:13px;font-weight:700;letter-spacing:2px;vertical-align:2px;margin-right:6px;\"\u003e03\u003c\/span\u003e Made for sensitive eyes\u003c\/h2\u003e\n\u003cfigure style=\"margin:0 0 18px;\"\u003e\u003cimg alt=\"Close-up of mature eyes before and after Elivue mascara\" height=\"1254\" loading=\"lazy\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0710\/3230\/7868\/files\/03_0026ba35-5ef9-4ee3-ba12-c56a4668f5d3.jpg?v=1792924337\" style=\"width:100%;height:auto;display:block;border-radius:12px;\" width=\"1254\"\u003e\u003cfigcaption style=\"font-size:13px;color:#665b70;margin-top:8px;\"\u003eA soft, separated lash line that stays comfortable all day.\u003c\/figcaption\u003e\u003c\/figure\u003e\u003cul style=\"padding-left:22px;\"\u003e\n\u003cli style=\"margin-bottom:8px;\"\u003eRecommended by dermatologists\u003c\/li\u003e\n\u003cli style=\"margin-bottom:8px;\"\u003eEyelash extension effect\u003c\/li\u003e\n\u003cli style=\"margin-bottom:8px;\"\u003eQuick and easy to apply\u003c\/li\u003e\n\u003cli style=\"margin-bottom:8px;\"\u003eLasts up to 3x longer\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/section\u003e\u003csection data-lash-reason=\"4\" style=\"padding:22px 0;border-bottom:1px solid #e6dced;\"\u003e\u003ch2 style=\"font-size:24px;line-height:1.3;margin:0 0 14px;\"\u003e\n\u003cspan style=\"display:inline-block;color:#806093;font-size:13px;font-weight:700;letter-spacing:2px;vertical-align:2px;margin-right:6px;\"\u003e04\u003c\/span\u003e 24H Hold \u0026amp; Easy to Remove\u003c\/h2\u003e\n\u003cfigure style=\"margin:0 0 18px;\"\u003e\u003cimg alt=\"Full eye look still defined at the end of the day\" height=\"1254\" loading=\"lazy\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0710\/3230\/7868\/files\/elivue-mascara-detail-31.jpg?v=1792921978\" style=\"width:100%;height:auto;display:block;border-radius:12px;\" width=\"1254\"\u003e\u003cfigcaption style=\"font-size:13px;color:#665b70;margin-top:8px;\"\u003eLifted and defined from morning to evening.\u003c\/figcaption\u003e\u003c\/figure\u003e\u003cul style=\"padding-left:22px;\"\u003e\n\u003cli style=\"margin-bottom:8px;\"\u003eLasts 24 hours without smudging.\u003c\/li\u003e\n\u003cli style=\"margin-bottom:8px;\"\u003eClumping is impossible.\u003c\/li\u003e\n\u003cli style=\"margin-bottom:8px;\"\u003eUnique tubing technology\u003c\/li\u003e\n\u003cli style=\"margin-bottom:8px;\"\u003eRemoval without rubbing or pulling – only with warm water.\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/section\u003e\u003csection data-lash-reason=\"5\" style=\"padding:22px 0;border-bottom:1px solid #e6dced;\"\u003e\u003ch2 style=\"font-size:24px;line-height:1.3;margin:0 0 14px;\"\u003e\n\u003cspan style=\"display:inline-block;color:#806093;font-size:13px;font-weight:700;letter-spacing:2px;vertical-align:2px;margin-right:6px;\"\u003e05\u003c\/span\u003e Precise \u0026amp; well-thought-out\u003c\/h2\u003e\n\u003cfigure style=\"margin:0 0 18px;\"\u003e\u003cimg alt=\"Elivue 520 nano-bristle brush separating and defining every lash\" height=\"1254\" loading=\"lazy\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0710\/3230\/7868\/files\/05_3de0e3df-5416-40be-ab4c-6011e203b0b6.jpg?v=1792924350\" style=\"width:100%;height:auto;display:block;border-radius:12px;\" width=\"1254\"\u003e\u003cfigcaption style=\"font-size:13px;color:#665b70;margin-top:8px;\"\u003eThe nano-bristle brush shown during application.\u003c\/figcaption\u003e\u003c\/figure\u003e\u003cul style=\"padding-left:22px;\"\u003e\n\u003cli style=\"margin-bottom:8px;\"\u003eThe brush, made for mature eyelashes\u003c\/li\u003e\n\u003cli style=\"margin-bottom:8px;\"\u003e520 nanobristles capture even the smallest eyelashes\u003c\/li\u003e\n\u003cli style=\"margin-bottom:8px;\"\u003eOne line. Ergonomic handle.\u003c\/li\u003e\n\u003cli style=\"margin-bottom:8px;\"\u003eEasy to use\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/section\u003e\u003csection style=\"padding:26px 0;border-bottom:1px solid #e6dced;\"\u003e\u003cp style=\"color:#806093;font-size:13px;font-weight:700;letter-spacing:2px;margin:0 0 8px;\"\u003eWHAT WE PUT IN\u003c\/p\u003e\n\u003ch2 style=\"font-size:26px;line-height:1.25;margin:0 0 12px;\"\u003eCare for your lashes, not just colour\u003c\/h2\u003e\n\u003cp style=\"margin:0 0 20px;\"\u003eFive ingredients doing the work while you wear it. No PFAS, no parabens, no sulfates.\u003c\/p\u003e\n\u003cdiv style=\"display:flex;flex-wrap:wrap;gap:14px;\"\u003e\n\u003cdiv style=\"flex:1 1 260px;min-width:240px;background:#f6f1fa;border-radius:14px;padding:18px;\"\u003e\n\u003cp style=\"margin:0 0 4px;color:#806093;font-size:12px;font-weight:700;letter-spacing:1.5px;text-transform:uppercase;\"\u003eNatural Repair\u003c\/p\u003e\n\u003ch3 style=\"margin:0 0 10px;font-size:19px;line-height:1.3;\"\u003ePlant Keratin\u003c\/h3\u003e\n\u003cul style=\"margin:0;padding-left:20px;font-size:15px;\"\u003e\n\u003cli style=\"margin-bottom:8px;\"\u003eRepairs micro-damage\u003c\/li\u003e\n\u003cli style=\"margin-bottom:8px;\"\u003eStrengthens eyelashes\u003c\/li\u003e\n\u003cli style=\"margin-bottom:8px;\"\u003eShows fuller effect\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex:1 1 260px;min-width:240px;background:#f6f1fa;border-radius:14px;padding:18px;\"\u003e\n\u003cp style=\"margin:0 0 4px;color:#806093;font-size:12px;font-weight:700;letter-spacing:1.5px;text-transform:uppercase;\"\u003eNourishing Care\u003c\/p\u003e\n\u003ch3 style=\"margin:0 0 10px;font-size:19px;line-height:1.3;\"\u003eCastor Oil\u003c\/h3\u003e\n\u003cul style=\"margin:0;padding-left:20px;font-size:15px;\"\u003e\n\u003cli style=\"margin-bottom:8px;\"\u003eFatty acid-rich\u003c\/li\u003e\n\u003cli style=\"margin-bottom:8px;\"\u003eDeeply nourishes\u003c\/li\u003e\n\u003cli style=\"margin-bottom:8px;\"\u003eRoot-to-tip strength\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex:1 1 260px;min-width:240px;background:#f6f1fa;border-radius:14px;padding:18px;\"\u003e\n\u003cp style=\"margin:0 0 4px;color:#806093;font-size:12px;font-weight:700;letter-spacing:1.5px;text-transform:uppercase;\"\u003eNourishes \u0026amp; Strengthens\u003c\/p\u003e\n\u003ch3 style=\"margin:0 0 10px;font-size:19px;line-height:1.3;\"\u003eVitamin E\u003c\/h3\u003e\n\u003cul style=\"margin:0;padding-left:20px;font-size:15px;\"\u003e\n\u003cli style=\"margin-bottom:8px;\"\u003eSupports lash growth\u003c\/li\u003e\n\u003cli style=\"margin-bottom:8px;\"\u003eRegenerates \u0026amp; conditions\u003c\/li\u003e\n\u003cli style=\"margin-bottom:8px;\"\u003eProtects from external factors\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex:1 1 260px;min-width:240px;background:#f6f1fa;border-radius:14px;padding:18px;\"\u003e\n\u003cp style=\"margin:0 0 4px;color:#806093;font-size:12px;font-weight:700;letter-spacing:1.5px;text-transform:uppercase;\"\u003eStrengthening\u003c\/p\u003e\n\u003ch3 style=\"margin:0 0 10px;font-size:19px;line-height:1.3;\"\u003eMyristoyl Peptide-4\u003c\/h3\u003e\n\u003cul style=\"margin:0;padding-left:20px;font-size:15px;\"\u003e\n\u003cli style=\"margin-bottom:8px;\"\u003eFuller-looking lashes\u003c\/li\u003e\n\u003cli style=\"margin-bottom:8px;\"\u003eStrengthens lash structure\u003c\/li\u003e\n\u003cli style=\"margin-bottom:8px;\"\u003eVisibly denser look\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex:1 1 260px;min-width:240px;background:#f6f1fa;border-radius:14px;padding:18px;\"\u003e\n\u003cp style=\"margin:0 0 4px;color:#806093;font-size:12px;font-weight:700;letter-spacing:1.5px;text-transform:uppercase;\"\u003eHydrating\u003c\/p\u003e\n\u003ch3 style=\"margin:0 0 10px;font-size:19px;line-height:1.3;\"\u003eGlycerin\u003c\/h3\u003e\n\u003cul style=\"margin:0;padding-left:20px;font-size:15px;\"\u003e\n\u003cli style=\"margin-bottom:8px;\"\u003eIntense hydration\u003c\/li\u003e\n\u003cli style=\"margin-bottom:8px;\"\u003eKeeps lashes supple\u003c\/li\u003e\n\u003cli style=\"margin-bottom:8px;\"\u003eProtects from dryness\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/section\u003e\u003csection style=\"padding:24px 18px;background:#f6f1fa;border-radius:14px;margin:28px 0;text-align:center;\"\u003e\u003cimg alt=\"30-day money-back guarantee\" height=\"1254\" loading=\"lazy\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0710\/3230\/7868\/files\/08_03f64d17-2ae2-4544-b011-2339702a07f2.webp?v=1792915387\" style=\"max-width:220px;width:100%;height:auto;display:block;margin:0 auto 14px;\" width=\"1254\"\u003e\u003ch2 style=\"font-size:24px;line-height:1.3;margin:0 0 12px;\"\u003e30-day money-back guarantee\u003c\/h2\u003e\n\u003cp style=\"margin:0;text-align:left;\"\u003eWe are convinced that you will love this mascara – but we understand if you are not quite sure yet. That is why we offer you a 30-day money-back guarantee. Email support@elivue.com and we will help with your order or a return.\u003c\/p\u003e\u003c\/section\u003e\u003csection style=\"padding:26px 18px;background:#2d2037;border-radius:14px;margin:0 0 28px;text-align:center;\"\u003e\u003cp style=\"margin:0 0 8px;color:#f6f1fa;font-size:21px;font-weight:700;line-height:1.35;\"\u003eReady for longer-looking lashes?\u003c\/p\u003e\n\u003cp style=\"margin:0;color:#e6dced;font-size:15px;\"\u003e👉 Add it to your bag today and see the difference in one coat.\u003c\/p\u003e\u003c\/section\u003e\u003csection style=\"margin:0 0 28px;\"\u003e\u003cstyle\u003e#elivue-mascara-story details\u003esummary{list-style:none;display:flex;align-items:center;gap:14px;cursor:pointer;font-weight:600;line-height:1.5;transition:color .15s;}#elivue-mascara-story details\u003esummary::-webkit-details-marker{display:none;}#elivue-mascara-story details\u003esummary::marker{content:\"\";}#elivue-mascara-story details\u003esummary\u003espan{flex:1 1 auto;}#elivue-mascara-story details\u003esummary::after{content:\"\";flex:0 0 auto;width:9px;height:9px;margin-right:6px;border-right:2px solid #806093;border-bottom:2px solid #806093;transform:rotate(45deg);transition:transform .2s;}#elivue-mascara-story details[open]\u003esummary::after{transform:rotate(-135deg);}#elivue-mascara-story details\u003esummary:hover{color:#806093;}\u003c\/style\u003e\n\u003ch2 style=\"font-size:24px;line-height:1.25;margin:0 0 12px;color:#2d2037;\"\u003eFrequently Asked Questions\u003c\/h2\u003e\n\u003cdetails style=\"border-bottom:1px solid #e6dced;padding:14px 0;\"\u003e\u003csummary\u003e\u003cspan\u003eWhat makes this mascara so special?\u003c\/span\u003e\u003c\/summary\u003e\u003cp style=\"margin:10px 0 0;font-size:15px;\"\u003eIt was specially developed for mature eyelashes with a lightweight tubing formula that coats each lash individually. The precision brush helps separate lashes while adding length and volume, leaving them defined, lifted, and naturally elegant without clumps or heaviness.\u003c\/p\u003e\u003c\/details\u003e\u003cdetails style=\"border-bottom:1px solid #e6dced;padding:14px 0;\"\u003e\u003csummary\u003e\u003cspan\u003eWill it smudge or flake throughout the day?\u003c\/span\u003e\u003c\/summary\u003e\u003cp style=\"margin:10px 0 0;font-size:15px;\"\u003eIt is designed to stay in place from morning to evening. Its tubing technology wraps each lash in tiny flexible tubes that resist smudging, flaking, humidity, and light moisture while remaining comfortable to wear.\u003c\/p\u003e\u003c\/details\u003e\u003cdetails style=\"border-bottom:1px solid #e6dced;padding:14px 0;\"\u003e\u003csummary\u003e\u003cspan\u003eIs it suitable for sensitive eyes?\u003c\/span\u003e\u003c\/summary\u003e\u003cp style=\"margin:10px 0 0;font-size:15px;\"\u003eThe formula is gentle on the eyes and suitable for sensitive eyes and contact lens wearers. It is free from parabens and formulated for comfortable daily wear. If irritation occurs, discontinue use and consult a healthcare professional.\u003c\/p\u003e\u003c\/details\u003e\u003cdetails style=\"border-bottom:1px solid #e6dced;padding:14px 0;\"\u003e\u003csummary\u003e\u003cspan\u003eIs the mascara waterproof?\u003c\/span\u003e\u003c\/summary\u003e\u003cp style=\"margin:10px 0 0;font-size:15px;\"\u003eNo. It is not waterproof – it is water-resistant. We intentionally chose a water-resistant formula because waterproof mascaras can be more difficult to remove and may require excessive rubbing, which can be harsh on mature lashes. It stays in place throughout the day and resists sweat, humidity, light rain, and watery eyes, while still removing easily with warm water.\u003c\/p\u003e\u003c\/details\u003e\u003cdetails style=\"border-bottom:1px solid #e6dced;padding:14px 0;\"\u003e\u003csummary\u003e\u003cspan\u003eWill it help sparse or mature eyelashes look fuller?\u003c\/span\u003e\u003c\/summary\u003e\u003cp style=\"margin:10px 0 0;font-size:15px;\"\u003eYes. It was developed specifically for mature, fine, and sparse lashes. Its ultra-slim precision brush reaches and coats even the shortest, finest lashes that many traditional mascara brushes miss, separating and defining each lash while evenly distributing the lightweight formula from root to tip – for the appearance of longer, fuller, more voluminous lashes without clumping.\u003c\/p\u003e\u003c\/details\u003e\u003cdetails style=\"border-bottom:1px solid #e6dced;padding:14px 0;\"\u003e\u003csummary\u003e\u003cspan\u003eCan I apply multiple coats?\u003c\/span\u003e\u003c\/summary\u003e\u003cp style=\"margin:10px 0 0;font-size:15px;\"\u003eAbsolutely. The buildable formula allows you to layer additional coats for more length and volume while helping lashes remain separated and defined. For best results, apply the next coat before the previous one has fully dried.\u003c\/p\u003e\u003c\/details\u003e\u003cdetails style=\"border-bottom:1px solid #e6dced;padding:14px 0;\"\u003e\u003csummary\u003e\u003cspan\u003eWill the mascara weigh down my lashes?\u003c\/span\u003e\u003c\/summary\u003e\u003cp style=\"margin:10px 0 0;font-size:15px;\"\u003eNo. The lightweight tubing formula lifts and defines lashes without making them feel heavy. Your lashes stay comfortable, flexible, and naturally lifted all day long.\u003c\/p\u003e\u003c\/details\u003e\u003cdetails style=\"border-bottom:1px solid #e6dced;padding:14px 0;\"\u003e\u003csummary\u003e\u003cspan\u003eIs it hard to remove?\u003c\/span\u003e\u003c\/summary\u003e\u003cp style=\"margin:10px 0 0;font-size:15px;\"\u003eNo. It stays in place all day, yet removes effortlessly with just warm water. Instead of smudging, the tubes gently slide off your lashes without harsh rubbing or oil-based removers – especially gentle on mature, delicate lashes.\u003c\/p\u003e\u003c\/details\u003e\u003cdetails style=\"border-bottom:1px solid #e6dced;padding:14px 0;\"\u003e\u003csummary\u003e\u003cspan\u003eCan I use an eyelash curler with it?\u003c\/span\u003e\u003c\/summary\u003e\u003cp style=\"margin:10px 0 0;font-size:15px;\"\u003eYes. Curl your lashes before applying the mascara to enhance lift and create a more defined, wide-awake appearance. Always use the curler before applying mascara to help protect your lashes.\u003c\/p\u003e\u003c\/details\u003e\u003c\/section\u003e\n\u003c\/div\u003e","brand":"elivue","offers":[{"title":"Default Title","offer_id":48120718295196,"sku":null,"price":35.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/3230\/7868\/files\/00_db1ab1da-940e-41d5-b929-9c8d7e8dc6b8.webp?v=1792915387","url":"https:\/\/elivue.com\/products\/lightweight-tubing-mascara-for-mature-lashes","provider":"Elivue","version":"1.0","type":"link"}